How to Compose a Job Posting
A well-written job advertisement is the first contact point between your organization and potential candidates. It is your first chance to show off your company’s values and culture. A strong job posting can draw attention to the job and your company, resulting in higher quality applications and more interviews.
A well-written job description should include important information about the hiring process from beginning to end. This ensures that both you and the candidates are on the same page with regards to what they can expect. This can also prevent candidate ghosting and drop-off as well as an efficient, fair hiring process for all involved.
Use a direct, clear language that is easily understood by all types of audiences. Avoid jargon or cliches which could confuse or deter potential candidates. It’s also important to use job advertisements as an opportunity to promote and encourage your diversity initiatives, so ensure that the language used does not exclude any groups of people.
Also, don’t overlook to include the main benefits and perks in your job advertisements. If your company offers free lunches, an amazing office with a view, or offers flexible working hours It’s worth mentioning these in your job descriptions as they may swing an applicant in your direction over an opponent. It’s also a good idea to include any volunteer opportunities or involvement in the community your company participates in as this is something potential employees consider when deciding which company to join.
