, an NPR contractor, and produced using a proprietary

Newspapers Make Cuts At Home

This is MORNING EDITION from NPR News. I’m Ari Shapiro.

SHAPIRO: But it’s not just McClatchy newspapers. Major dailies like the San Jose canada goose uk black friday Mercury News, the Tampa Tribune uk canada goose and the Minneapolis Star Tribune uk canada goose outlet are outsourcing jobs. And when they do, they turn to companies like Express KCS. The CEO of that company is Robert Berkeley. Hello. Thanks for joining us.

: Now, I understand canada goose coats that you have about 450 employees in your office canada goose uk outlet outside New Delhi, and you call them operators. It’s a term Canada Goose Jackets often used to describe call center workers. But are they educated? Do they have buy canada goose jacket a journalism background?

: No. In fact, most of these 450 that you’re talking about are people who are really working on the design and creative side for newspapers, producing designs for advertisements. This is a job that for over 150, 200 years has been done in house but, in fact, now can be done by companies such as our own, offshore in India.

: Now if someone’s creating an Canada Goose Parka ad canada goose black friday sale in New Delhi for a paper Canada Goose online local to, say, the Miami Herald and I know you have a contract with the Miami Herald does it matter that they Canada Goose Coats On Sale will never have seen Miami?

: No. It’s really not an issue for us. It’s about training and the transition process. So we canada goose clearance can spend four to six months training our staff to understand the local and Canada Goose Outlet cultural norms that not only include the way an ad should look, but also include things like what’s a leprechaun and what colors canada goose coats on sale do we use on Valentine’s Day. These are all things that need to be taught.

: How much besides advertising and other areas of copywriting how much are you outsourcing writing?

: We are doing a canada goose factory sale degree of that. We have newspapers in North America that are trialing that.

: You know, although, I wonder if you think there are limits on that.

: I’m aware that they came in for quite a lot of flak, which I think was canadian goose jacket very unfortunate. What James Macpherson was trying to do.

: And James Macpherson is CEO of Pasadena Canada Goose sale Now.

: Yes. What James Macpherson was trying to do there was, in Pasadena, provide all around cheap Canada Goose coverage of what’s going on in Pasadena, which included things that he simply couldn’t have buy canada goose jacket cheap afforded to cover before. By reaching out to India, and I think he did this via Craig’s List, he was actually able to bring something to his readers that he simply could not have done before.

: Well, where do you see that trend going?

: We are not talking about outsourcing things like photography, opinion, insight, perspective, creation of copy that needs people walking around City canada goose clearance canadagoosejacketsalesca sale Hall, that needs people on the streets. But the distance between where they are and writing that copy and the reader receiving that copy and reading the story could happen anywhere in this electronic age.

: Now, newspaper employees in different cities and areas around America, probably like any other kind of worker, won’t be Canada Goose Online looking terribly kindly on the trend of outsourcing work to India. newspaper industry as a whole.

: It’s no secret that American newspapers are suffering from the double whammy of a downturn, generally, in the economy and a change in the mix of advertising. To look at it bluntly, as one of canada goose my guys in India cheap canada goose uk said recently, if newspapers don’t canada goose discount cut staff, they will lose all their staff.

: Thank you very much for talking with us.

: Renee, thank you very much for your time.

: Robert Berkeley is CEO of Express KCS, and that’s a company that outsources newspaper work to India.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy canada goose store and availability canada goose uk shop may vary.